Over in the UK right now Culture 24 are launching a report I worked on with them and many of the major cultural institutions in the UK. Coming from a need amongst web/digital people to find better ways of measuring the effectiveness of their work in the sector, the report – Let’s Get Real – [...]
Entries Tagged as 'Web metrics'
Fixing document download and link tracking with the Google Analytics asynchronous tracking code
July 14th, 2011 3 Comments
If you’ve been using the gatag.js from Good Web Practices in conjunction with your Google Analytics code for the past few years you may have noticed that it stopped working when you updated to the newer, better asynchronous Google Analytics tracking code. What was nice about the gatag.js code was that it was quick and [...]
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A/B headline switching for museum content
November 26th, 2010 8 Comments
Regular readers will know that I’ve been fascinated by the overlap between museum curatorial practice and journalism over the past while. Similarly I’ve also been very interested in the impact of behavioural data on these professions that is emerging at scale and in real-time on digital platforms. So I was very excited to find that [...]
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Testing an engagement metric and finding surprising results
November 7th, 2010 3 Comments
As regular readers know I’ve been working on web metrics for a few years now and experimenting with different models for cultural institutions. So it was with interest I read the Philly.com’s equation for online engagement over at Nieman Journalism Lab. … two months ago, philly.com, home of the Philadelphia Inquirer and Daily News, began [...]
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Actual use data from integrating collection objects into Digital NZ
October 31st, 2010 1 Comment
Two months ago the New Zealand cultural aggregator Digital NZ ingested metadata from roughly 250 NZ-related objects from the Powerhouse collection and started serving them through their network. When our objects were ingested into Digital NZ they became accessible not just through the Digital NZ site but also through all manner of widgets, mashups and [...]
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Museum implications of the Columbia report on metrics for digital journalism
September 21st, 2010 No Comments
Web analytics is a tricky game and often the different ways of measuring things confuse the very people they are there to help make better decisions. For the museum sector, analytics seems even more foreign, largely because we’ve never had a very good way of generating such huge amounts of quantitative data about our visitors [...]
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Tip #461: Segmenting and counting Facebook fans with the Ad Planner tool
September 20th, 2010 6 Comments
Another thing that has emerged from the web analytics discussions has been the lack of clarity over how to consider the success or otherwise of museum Facebook fan pages. Not surprisingly there is a lot of superficial focus on the total number of fans, but this doesn’t give the necessary granularity you are going to [...]
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Which social web platforms create the most return visitors to our website?
September 19th, 2010 6 Comments
I’m in Europe right now doing a slew of web analytics health checks, workshops and evaluations to help various institutions are get the most out of the their digital initiatives in a rapidly constricting financial environment. Everyone is rushing to figure out which initiatives are performing better for them than others – especially as decisions [...]
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Tracking what gets ‘used’
April 30th, 2010 Comments Off
Theres been a fair bit of excitement around the traps today about the revealing of Amazon’s tracking of highlighting on their Kindle devices. In fact this sort of interaction tracking has been going on on the web for quite a while – but the Kindle example is one of the first where this data is [...]
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What are your Facebook fans also fans of?
February 14th, 2010 1 Comment
Museums have been pretty good at setting up camp in Facebook. Most have fan pages and groups (and there are many ongoing discussions as to whether groups or pages are ‘better’). But what matters about all of these activities is whether they are reaching and engaging people who otherwise wouldn’t be. Or are you engaging [...]
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