Mosman Council has been doing some great stuff with social media and today Laurel Papworth pointed out their ‘Twitter policy’ that is on their website. They are one of the exemplars of local government social media in Australia – despite being a local government area with a higher-than-average older demographic.
Their information page about the Council’s use of Twitter clearly sets out
– who is tweeting on behalf of the Council (the web team based at the Library)
– why they are doing it
– their reply policy
– how to stop them following you
The clarity here is excellent and a model to base your own institution’s Twitter information page on. I am also impressed that they have experimented and been open about the difference between Twitter communication and more ‘traditional’ forms of contacting Council – this ‘evolutionary’ approach is to be commended.