Josh Bernoff at Forrester has put together another good chart of how corporations might use social media to support five key functions – research, marketing, sales, support and development. He neatly ties together function, objective, the appropriate choice of social media application, and then a success metric for each. Whilst the cultural sector may not [...]
Entries Tagged as 'Museum blogging'
Applying a new social media framework from Forrester to the cultural sector
March 11th, 2008 Comments Off
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Powerhouse Photo of the Day – a new museum blog
November 27th, 2007 1 Comment
I’m excited to announce a new Powerhouse Museum blog – our Photo of the Day blog. This blog is aimed at exposing some of the amazing photographic work that occurs at the Museum. Our Image Services team doesn’t just do object photography, scanning and image sales – they have a fantastically talented group of professional [...]
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Better museum blog metrics – is your blog really working for you and your organisation?
November 19th, 2007 1 Comment
Musuem blogs, even when they are one-directional (and have comments turned off), need to be measured differently. Jim Spadaccini and I wrote about this earlier in the year, but now with many many more museums blogging it is time for an update. At the Powerhouse we’ve seen phenomenal growth in our blogs. This very blog, [...]
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Blogs as a ‘community strategy’
August 22nd, 2007 Comments Off
New Matilda has an short but interesting piece by Kevin Anderson, blogs editor at The Guardian. In the article he stresses that blogging is about generating and engaging the community, not just a new means of publishing. Rather than see blogging as a threat to traditional publishing, it should be viewed as a new strategy [...]
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Authority in social media – Why We Twitter: Understanding Microblogging Usage and Communities
August 9th, 2007 Comments Off
From Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng comes an interesting academic paper titled Why We Twitter: Understanding Microblogging Usage and Communities. Following my recent post looking at diffused brand identity in social media, this paper is a useful examination of the emergent ‘authority’ and ‘connectedness’ of users amongst a dataset of 75,000 [...]
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Ideum’s RSS Mixer and Widget-maker
July 20th, 2007 Comments Off
The seemingly unstoppable Ideum has come up with another cool utility. Hot on the heels of their website snapshot tool comes RSS Mixer. As the name suggests, RSS Mixer takes a bunch of feeds (10 max) and combines them into a single feed which can be displayed as HTML and, best of all for us [...]
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Great Wall museum bloggers reach their goal!
July 11th, 2007 Comments Off
One of our most successful, and earliest public facing blog experiments, Walking The Wall is almost over. Even though the Great Wall of China exhibition moved on from PHM a while ago, our intrepid Great Wall walkers continued their trek, blogging as they went. 146 post and 630 comments later, they have finally finished their [...]
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A new look for Fresh + New
June 28th, 2007 Comments Off
Regular readers will have noticed that I’ve implemented a new look for the blog. I am currently making a few modifications to enhance readability (the font size has been increased and the quote font colour darkened) but if you have any other comments please tell me. The previous look/skin on the site had been around [...]
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A reminder about ‘participation inequality’
June 8th, 2007 Comments Off
I’m busy preparing a couple of new and remixed presentations for delivery in the northern hemisphere in the next few weeks and Tony Walker over at the ABC reminded me about this excellent summary of Participation Inequality by usability evangelist Jakob Nielsen. How to Overcome Participation Inequality You can’t. The first step to dealing with [...]
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Feedburner does a round up of museum RSS feeds!
May 18th, 2007 Comments Off
A few months ago Feedburner got in touch with me about museum bloggers. Now they’ve done a nice little write up/round up of museum blogs and podcasters who are using their service for tracking and managing RSS feeds. We get a mention, as does our Design Hub project! Looks like all of us will be [...]
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