I’m excited to announce a new Powerhouse Museum blog – our Photo of the Day blog.
This blog is aimed at exposing some of the amazing photographic work that occurs at the Museum. Our Image Services team doesn’t just do object photography, scanning and image sales – they have a fantastically talented group of professional photographers who shoot way more than gets seen in exhibitions and publications. Each day they will be posting a new photo – a mix of older work and right up to the minute shots. There’s behind the scenes photography, location shots, detail shots, and every so often we’ll be putting up a photographic essay complete with tips, techniques, and specialist insider information.
The other notable feature of Photo of the Day is that we are using our Flickr account to store the images. Each image is uploaded to Flickr, extensively tagged and where possible, also geotagged. Here’s one taken in China during some location work for our recent Great Wall of China exhibition. Clicking an image in the blog will take you directly to the same image in Flickr.
Already we’re connecting with other professional photographers on Flickr (and we’ve only just launched!). This is a good example of how a museum can utilise an existing content community (Flickr) to generate extra exposure for and conversations around its media assets.
Feel free to leave comments in the posts, or, if you prefer, in Flickr!