This allows you to add selected objects from museum collections to your Facebook profile. These object images then link to your museum’s collection records, the idea being that people can effectively ‘friend’ objects in your collection, promote them for you on their profiles, and drive traffic back to your website.
Brooklyn did a great job with the application and then took it a step further by opening it up for other museums to add some of their collections to it as well as individual artists. This very collegiate attitude is hopefully going to spread across the sector with more data and technology sharing efforts in the future.
The V&A quickly added a selection of their objects to Artshare and now the Powerhouse has added some as well. Because you can add your collection via an RSS feed we simply modified our existing Opensearch capacity on our OPAC to send a trimmed down selection of some of the less obvious things in our collection . . .
If you are on Facebook go and add the application to your profile and choose some objects.