This project by the Childrens’ arm of the BBC sound interesting especially in light of all the talk around Second Life and museums.
CBBC, the channel for 7-12 year olds, said it would allow digitally literate children the access to characters and resources they had come to expect.
Users would be able to build an online presence, known as an avatar, then create and share content.
Bosses said CBBC World would not have the financial aspects of other online worlds such as Second Life.
A spokesman said: “This kind of cross-platform broadcasting is becoming the norm for people who have been born into the digital world.
“It will give children a chance to move around a safe, secure world where they can not only interact with familiar characters but have an opportunity to make that world a more fascinating place with their own imaginations.”
Perhaps the BBC has the audience reach to make this sort of project work, as for smaller organisations colonisation of other existing services may well prove more fruitful. Or, would museums be better off colonising worlds such as CBBC’s proposed world where the synergy between public broadcaster and public museum may ensure a better take up of virtual content?