Interesting reality check from the regular Pew Internet report in the USA (via AP/SMH).
A growing number of Americans are listening to podcasts, but very few do so every day.
The Pew Internet and American Life Project said that 12 per cent of internet users have downloaded a podcast, an increase from 7 per cent earlier in the year.
However, only about 1 per cent said they download a podcast on a typical day – unchanged from the survey earlier this year. The rest do so less frequently, perhaps only once.