AV Related Interactive Media

Outsourcing video hosting to YouTube may mean losing users

In a rather sensational piece on unsavoury content on YouTube in the Sydney Morning Herald today there is this little tidbit of note.

The site was impossible to access at public schools, an Education Department spokesman said.

“[The department] urges parents to monitor their children’s use of the internet at home as this is the most likely place from which students view and download material posted to these types of internet sites,” the spokesman said.

This has interesting implications for organisations considering hosting their streaming video on YouTube. Now you might consider using YouTube (or its competitors) to host video for you because –

a) your user base is already using and is familiar with YouTube
b) it solves (by outsourcing) some of the hosting issues around video in terms of bandwidth and delivery formats

But it is worth bearing in mind the consequences in terms of specific audience groups ability to access your content.