Web 2.0

Microsoft demographic predictor

Microsoft (who are working hard to challenge Google in the search marketplace) have just released a beta ‘demographic predictor’.

Enter a URL or search term and it will return the demographics of the users who serach or visit this URL.

The ‘official’ purpose of this is to allow advertisers to better target their advertising.

(courtesy of our friend The Lucid Librarian over the Tasman in NZ)