Shiny Letter is a new Web 2.0 startup. They have the requisite rounded corners, the perpetual ‘beta’, and a reflective logo.
What is interesting about them is the service they provide. It is truly analogue.
You write a letter (up to 4 pages long) then choose a font. Pay them US$2 on your credit card or PayPal and they will print it out and post, yes post!, it to any worldwide destination.
Its a novel and quirky idea.