Here’s another web analytics 101 post for you. One of the important segments for your web analytics are those visitors who come to your website intentionally because it is your website – not just because you have content for Texan monarchists on it. If you are a museum then this segment is the one that [...]
Entries Tagged as 'Web metrics'
“Let’s make more crowns”, or, the danger of not looking closely at your web metrics
January 9th, 2010 5 Comments
Happy new year everyone. I’ve got a bit of a backlog of posts but there is an ulterior motive for getting this out the door – and, well, it has been more than 18 months since I should have written about this. Over on our children’s website – Play at Powerhouse – we have a [...]
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The 2 in 100 who might matter most – your core web audience
December 4th, 2009 7 Comments
As some of you know I’ve been doing a series of deep dive web metrics workshops for various institutions around the world in the last couple of months and one thing I’ve been interested in is estimating the size of a ‘core museum website audience’. Whilst we all like the big figures of casual visitors [...]
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How much is your website worth?
August 14th, 2009 Comments Off
I’ve noticed that I’ve been tweeting a lot of links rather than blogging them as I used to. And from time to time there are some links that need to be blogged to get to those who miss the tweets or don’t follow. Here’s one from the Web & Information Team at Lincolnshire County Council [...]
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Virtuous circle – from visitor to speaker
July 26th, 2009 Comments Off
This short post is for everyone who naively asks about the “ROI of social media” and whether “websites can be proven to result in museum visitation”. Two years ago Bob Meade wasn’t a regular visitor to the Museum (despite being directly in one of our “target demographics”) let alone a user of our website. Then [...]
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ROI Revolution’s Google Analytics Report Enhancer
March 5th, 2009 Comments Off
Anyone who attended my double web analytics workshops today at the Transforming Cultural and Scientific Communication conference in Melbourne today saw this lovely little Greasemonkey script in action. And I thought I better link it for everyone who is not already using this to install. What GARE does, amongst other things is go some way [...]
Tags: tscs
Attempts at quantifying social behaviour in the Commons
February 22nd, 2009 Comments Off
Over at the fantastic Indicommons blog there has been a flurry of activity around generating data from the various collections in the Commons on Flickr. Patrick Peccatte initially posted on his blog a set of figures extracted using the Flickr API across the institutions in the Commons. Patrick has reworked these figures a little and [...]
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Library of Congress report on their participation in the Commons on Flickr
December 11th, 2008 2 Comments
Michelle Springer, Beth Dulabahn, Phil Michel, Barbara Natanson, David Reser, David Woodward, and Helena Zinkham over at the Library of Congress have (publicly) released a very in-depth report on their experiences in the Commons on Flickr over a 10 month period. Titled “For the Common Good: The Library of Congress Flickr Pilot Project” it explores [...]
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Better web metrics for museums – a MW09 workshop, April 2009
December 7th, 2008 Comments Off
The Museums and the Web 2009 programme is now out and registration has started. This year the action takes place in Indianapolis and many of us faraway people are looking forward to checking out the IMA. If you attended MW last year or the recent National Digital Forum in NZ, or maybe your organisation has [...]
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Australian internet usage trends and statistics
August 11th, 2008 Comments Off
Knowing your audience is critical yet being outside of North America often means that we end up justifying projects, strategies, methodologies on general audience data drawn from another continent. The CCI at QUT has just published the latest ‘Digital Futures Report – the Internet in Australia‘ which is a very comprehensive look at how Australian [...]
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