We’ve kept this quiet so far but along with the start of the Sydney Design 08 campaign the Museum launched a small Facebook presence. Importantly this presence is managed as a joint effort between the Museum’s Marketing Department and the Web Services Unit, rather than just being a web project.
The Powerhouse profile is not getting a push at the moment but Sydney Design is being promoted through our email newsletters and it is gaining friends like a celebrity. That said, we’ve got a lot of work to do on these still and there are plenty of bugs. Time is always a challenge and you’ll notice that we’ve taken a minimalist approach to listing exhibitions and events so as to not have to struggle to keep everything up to date.
But, we’re very excited that these efforts are not being contained within the Web Services Unit, but are being run by marketing staff. This is an important strategic development, hopefully further embedding social media in the core of the Museum’s operations.
Come and friend us.
(And if anyone knows how to get the MyFlickr application working properly on Facebook Pages with different Flickr accounts then get in touch – we’ve tried everything!)