There are so many new ‘analytics’ tools springing up. A while back I wrote about Clickdensity who also recently presented at Museums & the Web. Clickdensity’s heat mapping has been an excellent tool for us to better understand how real world users have been using elements of our navigation and screen design. Clickdensity’s visualisation of mouseclicks and navigation makes it instantly possible to see what works and what doesn’t.
Robot Replay certainly isn’t a magic bullet on its own and it needs to be used with many other tools. The ‘replays’ are a bit clunky and show that this is still very much in development. Visualising multiple user sessions is best done via Clickdensity or other heat mapping tools, and log file analysis still offers the best overall picture – but there are some exciting possibilities beginning to open up.
Even if you aren’t redesigning, surely you are curious as to how your current site is actually being used.