Echoing a conversation that was in the office this morning in which Jerry Watkins, Angelina Russo, Lynda Kelly and I were having – Michele Martin writes on Organizational Barriers to Using Web 2.0 Tools (via Beth Kanter)
Are these democratising tools of social media “evolutionary” or “disruptive”? It depends on who you are talking to.
This reminded me of an e-mail conversation I’ve been having with a nonprofit user in Australia. She pointed out to me that while she sees that social media tools make it easier for non-technical types to integrate technology into their workflow, at the same time there’s an ongoing organizational message that says “Leave the technology stuff to the IT department.”
I’m seeing a real tension developing between where various new tools are taking us and how organizations are responding. Most organizational cultures haven’t caught up to technology and institutional barriers are getting in the way of even experimenting with new technologies.