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Great Wall exhibition TVC up on various video sharing sites

We’ve put the latest television commercial from the Museum up on several video sharing sites as an exercise in viral promotion but also as a way of encouraging viewer feedback.

The advertisement itself is a response to a advertisement from a prominent Australian telecommunications company that has recently been running which has a child asking ‘why did they build the Great Wall of China’.

Are there any other museums out there using the video sharing sites to disseminate their marketing materials?

Google Video –
YouTube –

2 replies on “Great Wall exhibition TVC up on various video sharing sites”

Hey Seb,

We had a go at this with a Bruce Nauman Exhibit ealier this year.

Seemed to get some good response, but it seems like there would be many ways to get a lot smarter about this

Rob Stein

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