Fresh & New(er)

discussion of issues around digital media and museums by Seb Chan

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That popup survey tool for Fresh & New feedback

January 31st, 2011 by Seb Chan

One of the nice finds of the past few months has been Kiss Insights. You’ve probably noticed a little pop up survey on this blog – and maybe you’ve even answered it – well, that’s Kiss Insights doing its magic.

Easily deployed to a website, Kiss Insights is a bit of Javascript code that calls a remote survey form which has a maximum of two questions.

There are quite a few of these mini-survey tools around at the moment – all based on the solid user experience notion that surveys work best on the web when they are very very short, and minimally intrusive. Deploying multiple, regular short surveys, the logic goes, will always give you better data and a higher number of respondents than single, lengthy ones – the sort that are traditionally popular in museums and ported from the paper-based world.

There are variables to make the short survey form pop up for only new visitors, or those who spend a certain time on site or look at more than a certain number of pages. You can even tailor it to pop up only when visitors come in from a particular keyword search, and of course you can tailor the parts of your site on which it appears.

Results can be exported as CSV or browsed through online in various ways.

The only missing feature that I’d find really valuable would be the ability to display the survey only to visitors from a particular geographic location. (As it is, you need to do a reverse geo-IP lookup on the results to gather city/country data).

We managed to quickly gather nearly 1000 responses from visitors to our children’s website and on this blog repeat visitors have been answering with a pretty good 10% response rate.

In case you were curious, I’ve discovered that of my repeat visitors –

22.1% have been reading the blog for over 3 years
27.9% between 1 and 3 years
and the rest under 1 year.

I’ve also got some lovely feedback and good suggestions for future posts – including one that asked about the tool I was using that prompted this very post!

Tags: 4 Comments

  • That was me — thanks for answering! :) I’m hoping to get a few quick surveys rolled out and this tool looks like it might be perfect.

  • Kajsa Hartig

    What’s the minimum time for conducting a minimal online survey, in your experience?

    Regards
    Kajsa H

  • Anonymous

    I’d say you’d want to gather a good number of responses so I’d want to set a minimal sample size instead of a minimum length of time. One I ran on another one of our sites I left running until we hit 1000 responses. That gave a good dataset to make assumptions on. But it all depends on what you are asking and the complexity of the answers.

    • Kajsa Hartig

      Great. Thanks, for such a quick response!

      Regards
      Kajsa