Fresh & New(er)

discussion of issues around digital media and museums by Seb Chan

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Powerhouse Photo of the Day – a new museum blog

November 27th, 2007 by Seb Chan

I’m excited to announce a new Powerhouse Museum blog – our Photo of the Day blog.

This blog is aimed at exposing some of the amazing photographic work that occurs at the Museum. Our Image Services team doesn’t just do object photography, scanning and image sales – they have a fantastically talented group of professional photographers who shoot way more than gets seen in exhibitions and publications. Each day they will be posting a new photo – a mix of older work and right up to the minute shots. There’s behind the scenes photography, location shots, detail shots, and every so often we’ll be putting up a photographic essay complete with tips, techniques, and specialist insider information.

The other notable feature of Photo of the Day is that we are using our Flickr account to store the images. Each image is uploaded to Flickr, extensively tagged and where possible, also geotagged. Here’s one taken in China during some location work for our recent Great Wall of China exhibition. Clicking an image in the blog will take you directly to the same image in Flickr.

Already we’re connecting with other professional photographers on Flickr (and we’ve only just launched!). This is a good example of how a museum can utilise an existing content community (Flickr) to generate extra exposure for and conversations around its media assets.

Feel free to leave comments in the posts, or, if you prefer, in Flickr!

Tags: 1 Comment

  • lyndak

    Thanks Seb, This is great. What I like about it is that it looks acheivable – 1 foto that can be uploaded, therefore not too much effort. I also think the link to Flickr is good. One thing I learned at our e-kids’ college yesterday was that the students felt we should post content to our own sites first (as that’s where they’d look for things) and other sites such as YouTube and Flickr second (as that’s where the “old people” will find it!!). It’s all about different broadcast platforms for different audiences isn’t it?
    For those interested I have posted about this day on my blog.