There has been a flurry of activity amongst web analytics companies and in the marketing world to devise complex ways of measuring social media activity. As much of this interest in devising a way of measuring and comparing social media ‘success’ comes down to monetising social media activity through the sale of advertising, these measures [...]
Entries from August 9th, 2007
Social media measurement – brand awareness and trust in the cultural sector
August 9th, 2007 Comments Off
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Open vs closed
August 4th, 2007 1 Comment
As I have been thinking about my upcoming presentation at Web Directions South there have been a lot of interesting maneuvers out in the commercial web space. First, a while back Facebook opened their platform to developers allowing content from other providers to interact with Facebook profiles in Facebook. This, coupled with the enormous media [...]
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Smashing Magazine round up of data visualisation
August 2nd, 2007 1 Comment
Smashing Magazine has put together a fantastic round up of a lot of very nice data visualisation sites and approaches. There’s a lot covered, plenty of links to explore, and much to inspire those of us dealing with huge amounts of otherwise impenetrable data in our collections.
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