Fresh & New(er)

discussion of issues around digital media and museums by Seb Chan

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Great Wall exhibition TVC up on various video sharing sites

September 21st, 2006 by Seb Chan

We’ve put the latest television commercial from the Museum up on several video sharing sites as an exercise in viral promotion but also as a way of encouraging viewer feedback.

The advertisement itself is a response to a advertisement from a prominent Australian telecommunications company that has recently been running which has a child asking ‘why did they build the Great Wall of China’.

Are there any other museums out there using the video sharing sites to disseminate their marketing materials?

BLIP.TV – http://www.blip.tv/file/76889
Google Video – http://video.google.com/videoplay?docid=-1171445825389019461
YouTube – http://www.youtube.com/watch?v=LPT92Jslk8Y

Tags: 2 Comments

  • http://www.awm.gov.au malbooth

    We’re not . . . yet! But it looks like another great idea, so thanks Seb!

    Mal

  • rjstein

    Hey Seb,

    We had a go at this with a Bruce Nauman Exhibit ealier this year.

    Seemed to get some good response, but it seems like there would be many ways to get a lot smarter about this

    Rob Stein