We were very lucky to have non-profit and NGO social media trainer Beth Kanter drop by to run a whirlwind seminar for us on Friday. Beth lives social media and technology. My team’s first words with her were captured and streamed live to the web on her Nokia N95 phone via Qik.com – even us technophiles were surprised by her gadgets! I had never met Beth in person myself before Friday although we’d exchanged ideas and methodologies over the past few years; most recently for a piece on ‘Effective social networking‘ over at Techsoup.
Lynda Kelly from the Australian Museum took copious notes and blogged during Beth’s 2 hour micro-workshop – which was held with a mix of Powerhouse staff and those from other arts agencies. Lynda’s notes capture the overall flow of the workshop and covers the main points that were discussed – it should be noted that the focus of the workshop was on social media in marketing and fundraising for non-profits.
In her work Beth emphasises the value of the network of people with whom she is loosely and electronically connected. She places a lot of trust in that network – a trust that has paid back many times over – as her fundraising is a testament to. Her blog is her diary of her explorations, trials and discoveries and as such provides a very accessible entry point to everything from video blogging to NGO web strategy.
Many of the strategies Beth outlines are applicable within the museum and cultural sector – especially amongst those developing next generation marketing strategies.