Fresh & New(er)

discussion of issues around digital media and museums by Seb Chan

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Better web metrics for museums – a MW09 workshop, April 2009

December 7th, 2008 by Seb Chan

The Museums and the Web 2009 programme is now out and registration has started. This year the action takes place in Indianapolis and many of us faraway people are looking forward to checking out the IMA.

If you attended MW last year or the recent National Digital Forum in NZ, or maybe your organisation has had one of my private workshop sessions, you might have heard my rant about the dire problems with how museums ‘measure’ the success or otherwise of their websites and online projects.

My paper on the subject from last year’s MW still stands but now I’ve fleshed the content out to a half day workshop.

This year’s workshop in Indianapolis is now taking bookings and is limited in capacity (unlike last year) and we’re going to be doing a lot more digging into participants’ own sites and I’m hoping everyone who attends will share a month’s worth of data for comparison and analysis purposes.

I’m going to be building this into a solid foundational workshop for basic web analytics as well as a specialised look at the sort of metrics museums, libraries, archives and government web projects need to be engaging with.

If this sounds like it is of interest to you and you happen to be coming to MW09, then register and book a place.

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