Compete is one of several comparative ISP anayltic services that are doing some interesting tracking of how US internet users are behaving on particular sites and comparing them with competitors. One of their recent reports examines how users are behaving once they are on Facebook. We all know
What is interesting about their brief analysis, especially when combined with other available analysis of Facebook application popularity, is that the predominant behaviour is very unsurprisingly browsing friend profiles – with almost 4 times the amount of time spent and 50% more visitors than using the Group or even Facebook applications.
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