Avinash Kaushik writes a very detailed post about the new-look Google Analytics that is rolling out across accounts right now.
Now, more than ever web analytics are essential. In my experience, web analytics at museums have been the last thing on people’s busy timetables. Most organisations report the most basic level of statistics to their funding bodies and leave it at that, yet they offer the best and most immediate opportunity to see exactly what users are doing on your site and how they are using it.
Google Analytics is free. And because of this, the new version is going to put a lot of pressure on vendors whose commercial solutions are charged on usage or fixed fee models. Also, it puts a lot of pressure on the slightly underdone open source solutions which, whilst also ‘free’, don’t offer the level of detail and analysis that the new look Google Analytics does.
The question for some organisations will be – do you want all your usage data to be held by Google?
But if you have a site where adding the necessary tracking code to a common sitewide page element is relatively easy then I’d suggest the new look version is certainly worth trialling – even if in tandem with your existing package to compare accuracy.
Google’s official announcement post also available.
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