Josh Bernoff at Forrester has put together another good chart of how corporations might use social media to support five key functions – research, marketing, sales, support and development. He neatly ties together function, objective, the appropriate choice of social media application, and then a success metric for each. Whilst the cultural sector may not [...]
Entries Tagged as 'Web 2.0'
Applying a new social media framework from Forrester to the cultural sector
March 11th, 2008 Comments Off
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‘Intention’ – museums as information sources or ‘platforms’
March 10th, 2008 3 Comments
I’ve been talking a lot about ‘intention’ recently and it needs a bit of explanation. In the commercial world of the web realisations are being made that not every ‘page view’ is equal and that advertising on social networks is not the cash cow that it was assumed it would be.
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Listening, engaging, acknowledging museums fans
March 10th, 2008 Comments Off
Even if your museum isn’t engaged in making forays into social media itself then your audiences certainly are. In the workshops that I’ve been running with Angelina Russo and Jerry Watkins I am yet to find a museum that isn’t being actively discussed, critiqued, blogged, photographed, and videoed online. The real question for museums is [...]
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Resourcing for social media / Social Media & Cultural Communication 2008 conference
March 6th, 2008 5 Comments
Regular readers will have noticed that my post-rate has been down significantly over the past two months. This has largely been because of some new and exciting projects and the extra load that preparation for presentations has brought with it. Blogging, like any form of social media content creation, takes time and effort. Without regular [...]
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OPAC2.0 – new context features – collections, ‘parts’, and narratives
January 7th, 2008 6 Comments
As promised some of the new features of our collection database have started to go live. We have been spending a lot of time working through a range of legacy issues to do with how collection data is structured in our collection management system and how this affects the options for its more flexible use [...]
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New York Times on their own use of collective search intelligence
January 4th, 2008 1 Comment
Here’s a short piece from the NYT Tech Blog on how the New York Times is using realtime analysis of site search to improve results. Regular readers will know that we’ve been doing this over at the Powerhouse on our OPAC for a long time. The principles are the same and the use of actual [...]
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Googlepedia/Knol and Wikipedia
December 19th, 2007 3 Comments
Open Culture provides a withering examination of Google’s Knol project and in so doing draws out some of the strengths of the Wikipedia approach in terms of collaborative production. In the discussion of the Knol project, Dan Colman speaks of some the fundamental shortcomings in the Knol approach, shortcomings that Wikipedia’s approach has been able [...]
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NLA Social Media & Cultural Communication conference – Sydney, Feb 28/29, 2008
November 29th, 2007 Comments Off
Registrations have opened for the Social Media and Cultural Communication conference to be held in Sydney in February 2008. This conference is one of the outcomes of the Australian Research Council research project New Literacy, New Audiences which concludes shortly. The conference brings together a range of great museum industry speakers from around Australia as [...]
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OpenSocial, social networking and museums
November 3rd, 2007 Comments Off
Google’s OpenSocial has finally gone live. What it provides for the museum sector is a much easier way to seed content to social networks, where apparently our younger online audiences, like to spend a lot of their time. OpenSocial, as opposed to a Facebook application, promises to work across multiple social networking services – meaning [...]
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