Week one of our iPad interactive – WaterWorx – and the feedback has been great from visitors and teachers alike. Just to prove how much of a honeypot the iPads are, here’s a time-lapse from the day that the exhibition was soft launched. You can see the early morning final touches being added to the [...]
Entries Tagged as 'User behaviour'
The honeypot effect: more on WaterWorx, the Powerhouse Museum’s iPad interactive
November 5th, 2010 4 Comments
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Actual use data from integrating collection objects into Digital NZ
October 31st, 2010 1 Comment
Two months ago the New Zealand cultural aggregator Digital NZ ingested metadata from roughly 250 NZ-related objects from the Powerhouse collection and started serving them through their network. When our objects were ingested into Digital NZ they became accessible not just through the Digital NZ site but also through all manner of widgets, mashups and [...]
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Museum implications of the Columbia report on metrics for digital journalism
September 21st, 2010 No Comments
Web analytics is a tricky game and often the different ways of measuring things confuse the very people they are there to help make better decisions. For the museum sector, analytics seems even more foreign, largely because we’ve never had a very good way of generating such huge amounts of quantitative data about our visitors [...]
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Which social web platforms create the most return visitors to our website?
September 19th, 2010 6 Comments
I’m in Europe right now doing a slew of web analytics health checks, workshops and evaluations to help various institutions are get the most out of the their digital initiatives in a rapidly constricting financial environment. Everyone is rushing to figure out which initiatives are performing better for them than others – especially as decisions [...]
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Our Ask A Curator Day 2010 experience
September 6th, 2010 Comments Off
Last week was Ask A Curator Day and the Powerhouse was one of a bunch of Australian institutions that took part. Because of where we are in the global timezone, along with New Zealand we were one of the earliest to start Ask A Curator Day. This limited the exposure that Australian and NZ museums [...]
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Sydney Design has an iPhone app
July 28th, 2010 Comments Off
Everyone is doing apps. It might not be the decision of choice for us ‘web people’ – our friends at the Brooklyn have recently agonised over similar decisions – but in the end actual user behaviour wins out in the short term over what we might consider best practice. (Of course, modelling on actual user [...]
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A little mobile data
June 20th, 2010 3 Comments
I’m a last minute addition to an AIMIA forum on Tuesday morning looking at the Digital Customer Experience. The forum is focussing primarily on mobile. In prepping the slides looking at in-museum and out-museum mobile experiences, I’ve dug up a little data that you may be intrigued by. If anything it reflects the type of [...]
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Segmenting your ‘brand traffic’ in your web metrics
January 21st, 2010 1 Comment
Here’s another web analytics 101 post for you. One of the important segments for your web analytics are those visitors who come to your website intentionally because it is your website – not just because you have content for Texan monarchists on it. If you are a museum then this segment is the one that [...]
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“Let’s make more crowns”, or, the danger of not looking closely at your web metrics
January 9th, 2010 5 Comments
Happy new year everyone. I’ve got a bit of a backlog of posts but there is an ulterior motive for getting this out the door – and, well, it has been more than 18 months since I should have written about this. Over on our children’s website – Play at Powerhouse – we have a [...]
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Visible data and behaviour change – Stockholm
October 25th, 2009 1 Comment
A quick off topic post from the road, having been re-reminded of Dan Hill’s Personal Well-tempered Environment in his presentation at Web Directions South a few weeks back. My first impressions of Sweden, from arriving in the airport and catching the train into the city, were of a country that pushes its’ ‘green’ credentials upfront. [...]
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