I’ve been talking a lot about ‘intention’ recently and it needs a bit of explanation. In the commercial world of the web realisations are being made that not every ‘page view’ is equal and that advertising on social networks is not the cash cow that it was assumed it would be.
Entries Tagged as 'Social networking'
Listening, engaging, acknowledging museums fans
March 10th, 2008 Comments Off
Even if your museum isn’t engaged in making forays into social media itself then your audiences certainly are. In the workshops that I’ve been running with Angelina Russo and Jerry Watkins I am yet to find a museum that isn’t being actively discussed, critiqued, blogged, photographed, and videoed online. The real question for museums is [...]
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Resourcing for social media / Social Media & Cultural Communication 2008 conference
March 6th, 2008 5 Comments
Regular readers will have noticed that my post-rate has been down significantly over the past two months. This has largely been because of some new and exciting projects and the extra load that preparation for presentations has brought with it. Blogging, like any form of social media content creation, takes time and effort. Without regular [...]
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The most popular online museum, user generated content and social networking
January 21st, 2008 Comments Off
In preparing for some of my upcoming papers, presentations and workshop, I came across the Saatchi Gallery’s Stuart. Stuart is like a MySpace for artists – it even looks a little like MySpace complete with visual clutter and flashing text. Create a profile, upload some ‘art’ and connect with others. Within the sector I hear [...]
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Powerhouse collection records in Artshare Facebook application
January 10th, 2008 14 Comments
The ever-busy crew at the Brooklyn Museum made live a nice and simple Facebook application called Artshare late in 2007. This allows you to add selected objects from museum collections to your Facebook profile. These object images then link to your museum’s collection records, the idea being that people can effectively ‘friend’ objects in your [...]
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Social media marketing in the performing arts
December 19th, 2007 3 Comments
Beth Kanter and Rebecca Krause-Hardie have put together a good primer which appeared in Arts Reach magazine on some of the ways performing arts organisations are using social media to engage with their audiences in new ways. Two things jumped out immediately. Firstly, that social media has seriously challenged the short-term marketing focus of many [...]
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Better museum blog metrics – is your blog really working for you and your organisation?
November 19th, 2007 1 Comment
Musuem blogs, even when they are one-directional (and have comments turned off), need to be measured differently. Jim Spadaccini and I wrote about this earlier in the year, but now with many many more museums blogging it is time for an update. At the Powerhouse we’ve seen phenomenal growth in our blogs. This very blog, [...]
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Social media, social networking – learning from libraries, the new OCLC report
October 24th, 2007 1 Comment
The OCLC has released an enormous (~300 page) new report titled Sharing, privacy and trust in our networked world. It is essential reading. Drawing data from 6 countries – USA, Canada, UK, Japan, France and Germany – the report gives detailed data on how people in the countries use the net, what they look at, [...]
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Why kids are moving to Facebook, MySpace, Bebo and away from email
October 19th, 2007 13 Comments
I’ve been watching a lot of people using computers over the past few months and it struck me how many of them were using web-based email services – the more tech savvy were on Gmail, and the more casual users gravitated towards Hotmail and Yahoo Mail despite their flaws. An even smaller number used webmail [...]
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Time spent on Facebook
October 10th, 2007 2 Comments
Compete is one of several comparative ISP anayltic services that are doing some interesting tracking of how US internet users are behaving on particular sites and comparing them with competitors. One of their recent reports examines how users are behaving once they are on Facebook. We all know
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