We have just launched the website (and the physical site too) for our new Powerhouse Discovery Centre located in Castle Hill. The PDC at Castle Hill dramatically increases the proportion of objects available for the public to look at (up from the museum world standard 5% ot around 40%!). In the warehouse spaces visitors can [...]
Entries from March 9th, 2007
Sub groups of consumer co-created content
March 7th, 2007 Comments Off
From the marketing world comes this quite useful subcategorisation of ‘consumer generated content’. Indeed, seeing co-created content through the lens of marketing can itself be quite revealing. (summarised) Consumer-generated media (CGM): At its core, CGM represents first-person commentary posted or shared across a host of expression venues, including message boards, forums, rating and review sites, [...]
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